Does my company need a corporate uniform? Well of course it does! No matter what industry or size of business you are involved with there are many advantages to wearing a corporate uniform. These advantages will be felt by management, staff and customers. Consider the below key points and then ask yourself would your business benefit from a uniform. The answer will probably be a resounding yes.
A good strong first impression is essential to gaining new customers, what every business must do to succeed. The best first impression is to be professional by speaking clearly, using eye contact and by maintaining a professional look with proper attire. A well thought out work uniform that reinforces your brand strategy and where you sit in the marketplace is crucial. This is what will set your company apart from competitors in your market space.
Following from the initial first impression a branded uniform instils a sense of trust and credibility in the company and its abilities. Customers perceive employees who wear branded workwear take greater pride in their work and are therefore more capable of providing better products and services. Think about your experiences as a customer, have you been more likely to trust the advice of a professionally uniformed staff member assisting you? Surely if the company providing the service has taken the time to implement uniforms it also takes the time to train and develop its staff.
3. Employee psychology
Employees work more professionally with when wearing branded work attire. It’s a psychological effect of wearing custom branded uniforms which make your employees feel they are the face of your business. This ultimately builds up trust in the relationship between your business and your customers.
4. Walking advertisement
A work uniform is basically a walking advertisement for your business. Every person employees walk past outside of the company will see the uniform, company logo and company name. This helps to build brand awareness and company exposure.
5. Team building
A key advantage in a company uniform is the staff morale and comradery. When people wear the same type of work clothing they feel they are part of a team. It instils a sense of belonging and pride in the job and company. Uniforms level the playing field and no matter where you sit in the chain of command you feel valued and a greater sense of team spirit.
6. Time saving
Today everyone’s lives seem so much more hectic than with previous generations. We look to simplify areas of our life so we can fit more in! A branded uniform is one such way to do so.
Where there is no uniform, management must implement a dress code, which means time spent on deciding what it is and enforcing it. For the staff, it means time spent shopping for an appropriate workwear wardrobe. A uniform means all team members know exactly what they are wearing each day and don’t waste time working out what to put on each morning.